Texas inquires on our approach to competition

Friday, September 3, 2010 at 4:13 PM ET



We've always worked hard to ensure that our success is earned the right way -- by building great products, not locking in our users or advertisers. That said, we recognize that as Google grows, we’re going to face more questions about how our business works.

As Search Engine Land first reported, we've recently been approached by Texas Attorney General Greg Abbott’s office, which is conducting an antitrust review of Google. We look forward to answering their questions because we’re confident that Google operates in the best interests of our users.

Occasionally, we’re asked about the “fairness” of our search engine -- why do some websites get higher rankings than others? The important thing to remember is that we built Google to provide the most useful, relevant search results and ads for users. In other words, our focus is on users, not websites. Given that not every website can be at the top of the results, or even appear on the first page of our results, it’s unsurprising that some less relevant, lower quality websites will be unhappy with their ranking.

The Texas Attorney General’s office asked for information about a number of companies whose cases have been well publicized. Here is some background on them:

  • Foundem -- the British price comparison site that is backed by ICOMP, an organization funded largely by Microsoft. They claim that Google’s algorithms demote their site because they are a direct competitor to our search engine. The reality is that we don’t discriminate against competitors. Indeed, companies like Amazon, Shopping.com and Expedia typically rank very high in our results because of the quality of the service they offer users. Various experts have taken a closer look at the quality of Foundem’s website, and New York Law School professor James Grimmelmann concluded, “I want Google to be able to rank them poorly.”
  • SourceTool/TradeComet - SourceTool is a website run by parent company TradeComet, whose private antitrust lawsuit against Google was dismissed by a federal judge earlier this year. The media have noted that TradeComet is represented by longtime Microsoft antitrust attorneys, and independent search experts have called SourceTool a “click arbitrage” site with little original content.
  • myTriggers - Another site represented by Microsoft’s antitrust attorneys, myTriggers alleges that they suffered a drop in traffic because Google reduced their ad quality ratings. But recent filings have revealed that the company’s own servers overheated, explaining their reduced traffic.

We work hard to explain our approach to search and how our ranking works, and we also listen carefully to people’s concerns. We’re looking forward to working cooperatively with the Texas Attorney General’s office, and we strongly believe our business practices reflect our commitment to build great products for the benefit of users everywhere.

Trimming our privacy policies


(Cross-posted from the Official Google Blog)

Long, complicated and lawyerly—that's what most people think about privacy policies, and for good reason. Even taking into account that they’re legal documents, most privacy policies are still too hard to understand.

So we’re simplifying and updating Google’s privacy policies. To be clear, we aren’t changing any of our privacy practices; we want to make our policies more transparent and understandable. As a first step, we’re making two types of improvements:
  1. Most of our products and services are covered by our main Google Privacy Policy. Some, however, also have their own supplementary individual policies. Since there is a lot of repetition, we are deleting 12 of these product-specific policies. These changes are also in line with the way information is used between certain products—for example, since contacts are shared between services like Gmail, Talk, Calendar and Docs, it makes sense for those services to be governed by one privacy policy as well.
  2. We’re also simplifying our main Google Privacy Policy to make it more user-friendly by cutting down the parts that are redundant and rewriting the more legalistic bits so people can understand them more easily. For example, we’re deleting a sentence that reads, “The affiliated sites through which our services are offered may have different privacy practices and we encourage you to read their privacy policies,” since it seems obvious that sites not owned by Google might have their own privacy policies.
In addition, we’re adding:
  • More content to some of our product Help Centers so people will be able to find information about protecting their privacy more easily; and
  • A new privacy tools page to the Google Privacy Center. This will mean that our most popular privacy tools are now all in one place.
These privacy policy updates will take effect in a month, on October 3. You can see the new main Google Privacy Policy here, and if you have questions this FAQ should be helpful.

Our updated privacy policies still might not be your top choice for beach reading (I am, after all, still a lawyer), but hopefully you’ll find the improvements to be a step in the right direction.

Content ID explained at TED

Thursday, September 2, 2010 at 3:07 PM ET



YouTube’s Margaret Gould Stewart recently gave a TED talk about how YouTube’s Content ID system cross-references over 24 hours of uploaded content a minute with our rights holder database to give copyright owners choices. In the video, she shows how the Content ID technology works and explains, “The scale and speed of the system is breathtaking… We’re talking about over a hundred of years of video a day. It would be like 36,000 people staring at 36,000 monitors each and everyday without so much as coffee break.” Check it out.

An update on our ITA Software acquisition

Friday, August 27, 2010 at 3:00 PM ET



Last month we announced our plans to acquire ITA Software. Today, after meeting with many companies in the industry, we're even more excited about building new tools that will make it easier for consumers to search for flights, compare flight options, and get you quickly to a site where you can buy a ticket.

We’ve been encouraged by the travel industry support we’ve seen for this acquisition -- from airlines to online travel agencies. Even longtime travel guru Arthur Frommer said that "the existence of so many competing airfare search engines convinces me that the field will remain competitive even after Google enters it.”

While we think this acquisition will benefit travelers as well as those seeking their business, we know that closer scrutiny has been one consequence of Google's success, and we said that we wouldn’t be surprised if there were a regulatory review before the deal closes. This week we received what's called a "second request," which means that the U.S. Department of Justice is asking for more information so that they can continue to review the deal.

While this means we won't be closing the deal right away, we're confident that the DOJ will conclude that online travel will remain competitive after this acquisition closes. In fact, over the past few weeks online travel companies have noted that they have alternatives to ITA’s product: Kayak's CEO called Expedia’s Best Fare Search alternative "awesome"; Orbitz said that "Worldspan's e-Pricing search technology is a good solution that Travelport is devoting resources to develop. So we have alternatives available to us”; and Continental Airlines noted that "there are alternatives to the [ITA] shopping solution in the marketplace, both internally and externally.”

While we of course hope to continue working with ITA’s current customers, these comments demonstrate that competition will remain alive and well. We’ll be working cooperatively with the Department of Justice as they continue their review.

Facts about our network neutrality policy proposal

Thursday, August 12, 2010 at 1:46 PM ET



Over the past few days there’s been a lot of discussion surrounding our announcement of a policy proposal on network neutrality we put together with Verizon. On balance, we believe this proposal represents real progress on what has become a very contentious issue, and we think it could help move the network neutrality debate forward constructively.

We don’t expect everyone to agree with every aspect of our proposal, but there has been a number of inaccuracies about it, and we do want to separate fact from fiction.

MYTH: Google has “sold out” on network neutrality.

FACT: Google has been the leading corporate voice on the issue of network neutrality over the past five years. No other company is working as tirelessly for an open Internet.

But given political realities, this particular issue has been intractable in Washington for several years now. At this time there are no enforceable protections – at the Federal Communications Commission or anywhere else – against even the worst forms of carrier discrimination against Internet traffic.

With that in mind, we decided to partner with a major broadband provider on the best policy solution we could devise together. We’re not saying this solution is perfect, but we believe that a proposal that locks in key enforceable protections for consumers is preferable to no protection at all.

MYTH: This proposal represents a step backwards for the open Internet.

FACT: If adopted, this proposal would for the first time give the FCC the ability to preserve the open Internet through enforceable rules on broadband providers. At the same time, the FCC would be prohibited from imposing regulations on the Internet itself.

Here are some of the tangible benefits in our joint legislative proposal:
  • Newly enforceable FCC standards
  • Prohibitions against blocking or degrading wireline Internet traffic
  • Prohibition against discriminating against wireline Internet traffic in ways that harm users or competition
  • Presumption against all forms of prioritizing wireline Internet traffic
  • Full transparency across wireline and wireless broadband platforms
  • Clear FCC authority to adjudicate user complaints, and impose injunctions and fines against bad actors
Verizon has agreed to voluntarily abide by these same requirements going forward – another first for a major communications provider. We hope this action will convince other broadband companies to follow suit.

MYTH: This proposal would eliminate network neutrality over wireless.

FACT: It’s true that Google previously has advocated for certain openness safeguards to be applied in a similar fashion to what would be applied to wireline services. However, in the spirit of compromise, we have agreed to a proposal that allows this market to remain free from regulation for now, while Congress keeps a watchful eye.

Why? First, the wireless market is more competitive than the wireline market, given that consumers typically have more than just two providers to choose from. Second, because wireless networks employ airwaves, rather than wires, and share constrained capacity among many users, these carriers need to manage their networks more actively. Third, network and device openness is now beginning to take off as a significant business model in this space.

In our proposal, we agreed that the best first step is for wireless providers to be fully transparent with users about how network traffic is managed to avoid congestion, or prioritized for certain applications and content. Our proposal also asks the Federal government to monitor and report regularly on the state of the wireless broadband market. Importantly, Congress would always have the ability to step in and impose new safeguards on wireless broadband providers to protect consumers’ interests.

It’s also important to keep in mind that the future of wireless broadband increasingly will be found in the advanced, 4th generation (4G) networks now being constructed. Verizon will begin rolling out its 4G network this fall under openness license conditions that Google helped persuade the FCC to adopt. Clearwire is already providing 4G service in some markets, operating under a unique wholesale/openness business model. So consumers across the country are beginning to experience open Internet wireless platforms, which we hope will be enhanced and encouraged by our transparency proposal.

MYTH: This proposal will allow broadband providers to “cannibalize” the public Internet.

FACT: Another aspect of the joint proposal would allow broadband providers to offer certain specialized services to customers, services which are not part of the Internet. So, for example, broadband providers could offer a special gaming channel, or a more secure banking service, or a home health monitoring capability – so long as such offerings are separate and apart from the public Internet. Some broadband providers already offer these types of services today. The chief challenge is to let consumers benefit from these non-Internet services, without allowing them to impede on the Internet itself.

We have a number of key protections in the proposal to protect the public Internet:
  • First, the broadband provider must fully comply with the consumer protection and nondiscrimination standards governing its Internet access service before it could pursue any of these other online service opportunities.
  • Second, these services must be “distinguishable in purpose and scope” from Internet access, so that they cannot over time supplant the best effort Internet.
  • Third, the FCC retains its full capacity to monitor these various service offerings, and to intervene where necessary to ensure that robust, unfettered broadband capacity is allocated to Internet access.
So we believe there would be more than adequate tools in place to help guard against the “cannibalization” of the public Internet.

MYTH: Google is working with Verizon on this because of Android.

FACT: This is a policy proposal – not a business deal. Of course, Google has a close business relationship with Verizon, but ultimately this proposal has nothing to do with Android. Folks certainly should not be surprised by the announcement of this proposal, given our prior public policy work with Verizon on network neutrality, going back to our October 2009 blog post, our January 2010 joint FCC filing, and our April 2010 op-ed.

MYTH: Two corporations are legislating the future of the Internet.

FACT: Our two companies are proposing a legislative framework to the Congress for its consideration. We hope all stakeholders will weigh in and help shape the framework to move us all forward. We’re not so presumptuous to think that any two businesses could – or should – decide the future of this issue. We’re simply trying to offer a proposal to help resolve a debate which has largely stagnated after five years.

It’s up to Congress, the FCC, other policymakers – and the American public – to take it from here. Whether you favor our proposal or not, we urge you to take your views directly to your Senators and Representatives in Washington.

We hope this helps address some of the inaccuracies that have appeared about our proposal. We’ll provide updates as the situation continues to develop.

Google and Verizon op-ed: a path to an open Internet

Tuesday, August 10, 2010 at 1:57 PM ET



Eric Schmidt and Verizon CEO Ivan Seidenberg have an op-ed in today’s Washington Post that further explains our joint policy proposal for an open Internet. They describe our policy proposal in detail and explain how our conversations were “guided by two principles: our commitment to an open Internet, and the need for continued investment in broadband infrastructure.”

A joint policy proposal for an open Internet

Monday, August 9, 2010 at 1:38 PM ET



The original architects of the Internet got the big things right. By making the network open, they enabled the greatest exchange of ideas in history. By making the Internet scalable, they enabled explosive innovation in the infrastructure.

It is imperative that we find ways to protect the future openness of the Internet and encourage the rapid deployment of broadband. Verizon and Google are pleased to discuss the principled compromise our companies have developed over the last year concerning the thorny issue of “network neutrality.”

In October, our two companies issued a shared statement of principles on network neutrality. A few months later we submitted a joint filing to the FCC, and in an April joint op-ed our CEOs discussed their common interest in an open Internet. Since that time, we have listened to all sides of the debate, engaged in good faith with policy makers in multiple venues, and challenged each other to craft a balanced policy framework. We have been guided by the two main goals:

     1. Users should choose what content, applications, or devices they use, since openness has been central to the explosive innovation that has made the Internet a transformative medium.

     2. America must continue to encourage both investment and innovation to support the underlying broadband infrastructure; it is imperative for our global competitiveness.

Today our CEOs will announce a proposal that we hope will make a constructive contribution to the dialogue. Our joint proposal takes the form of a suggested legislative framework for consideration by lawmakers, and is laid out here. Below we discuss the seven key elements:

First, both companies have long been proponents of the FCC’s current wireline broadband openness principles, which ensure that consumers have access to all legal content on the Internet, and can use what applications, services, and devices they choose. The enforceability of those principles was called into serious question by the recent Comcast court decision. Our proposal would now make those principles fully enforceable at the FCC.

Second, we agree that in addition to these existing principles there should be a new, enforceable prohibition against discriminatory practices. This means that for the first time, wireline broadband providers would not be able to discriminate against or prioritize lawful Internet content, applications or services in a way that causes harm to users or competition.

Importantly, this new nondiscrimination principle includes a presumption against prioritization of Internet traffic - including paid prioritization. So, in addition to not blocking or degrading of Internet content and applications, wireline broadband providers also could not favor particular Internet traffic over other traffic.

Third, it’s important that the consumer be fully informed about their Internet experiences. Our proposal would create enforceable transparency rules, for both wireline and wireless services. Broadband providers would be required to give consumers clear, understandable information about the services they offer and their capabilities. Broadband providers would also provide to application and content providers information about network management practices and any other information they need to ensure that they can reach consumers.

Fourth, because of the confusion about the FCC’s authority following the Comcast court decision, our proposal spells out the FCC’s role and authority in the broadband space. In addition to creating enforceable consumer protection and nondiscrimination standards that go beyond the FCC’s preexisting consumer safeguards, the proposal also provides for a new enforcement mechanism for the FCC to use. Specifically, the FCC would enforce these openness policies on a case-by-case basis, using a complaint-driven process. The FCC could move swiftly to stop a practice that violates these safeguards, and it could impose a penalty of up to $2 million on bad actors.

Fifth, we want the broadband infrastructure to be a platform for innovation. Therefore, our proposal would allow broadband providers to offer additional, differentiated online services, in addition to the Internet access and video services (such as Verizon's FIOS TV) offered today. This means that broadband providers can work with other players to develop new services. It is too soon to predict how these new services will develop, but examples might include health care monitoring, the smart grid, advanced educational services, or new entertainment and gaming options. Our proposal also includes safeguards to ensure that such online services must be distinguishable from traditional broadband Internet access services and are not designed to circumvent the rules. The FCC would also monitor the development of these services to make sure they don’t interfere with the continued development of Internet access services.

Sixth, we both recognize that wireless broadband is different from the traditional wireline world, in part because the mobile marketplace is more competitive and changing rapidly. In recognition of the still-nascent nature of the wireless broadband marketplace, under this proposal we would not now apply most of the wireline principles to wireless, except for the transparency requirement. In addition, the Government Accountability Office would be required to report to Congress annually on developments in the wireless broadband marketplace, and whether or not current policies are working to protect consumers.

Seventh, and finally, we strongly believe that it is in the national interest for all Americans to have broadband access to the Internet. Therefore, we support reform of the Federal Universal Service Fund, so that it is focused on deploying broadband in areas where it is not now available.

We believe this policy framework properly empowers consumers and gives the FCC a role carefully tailored for the new world of broadband, while also allowing broadband providers the flexibility to manage their networks and provide new types of online services.

Ultimately, we think this proposal provides the certainty that allows both web startups to bring their novel ideas to users, and broadband providers to invest in their networks.

Crafting a compromise proposal has not been an easy process, and we have certainly had our differences along the way. But what has kept us moving forward is our mutual interest in a healthy and growing Internet that can continue to be a laboratory for innovation. As policy makers continue to formulate the rules of the road, we hope that other stakeholders will join with us in providing constructive ideas for an open Internet policy that puts consumers in charge and enhances America’s leadership in the broadband world. We stand ready to work with the Congress, the FCC and all interested parties to do just that.

Empowering users to control their privacy

Tuesday, July 27, 2010 at 9:52 AM ET



Updated video added below


How do you come up with solutions for online privacy when technology is constantly evolving? It’s a challenge that engineers face every day when figuring out how to make it intuitive, simple, and useful for Internet users to take control of their privacy and security. It’s also the topic that Dr. Alma Whitten, Google’s lead privacy engineer, will be addressing alongside representatives from Apple, AT&T, and Facebook later today at a Senate Commerce Committee hearing.


Alma’s testimony will focus on how we put our privacy principles into practice. She’ll talk about products like the Google Dashboard (which provides users with a one-stop, easy-to-use control panel for the information they store with their Google accounts and products) and our Ads Preferences Manager (which allows users to edit the categories used to serve them interest-based ads, or opt out altogether). These are examples of how we’ve developed privacy tools by focusing on transparency, user control, and security.


You can read Alma’s full written testimony here, or watch the video below.


Introducing Google Apps for Government

Monday, July 26, 2010 at 2:20 PM ET


(Cross-posted from the Official Google Blog)

Today we’re excited to announce a new edition of Google Apps. Designed with guidance from customers like the federal government, the City of Los Angeles and the City of Orlando, Google Apps for Government includes the same great Google applications that people know and love, with specific measures to address the policy and security needs of the public sector.

We’re also pleased to announce that Google Apps is the first suite of cloud computing applications to receive Federal Information Security Management Act (FISMA) certification and accreditation from the U.S. government. The FISMA law applies to all information systems in use by U.S. federal government agencies to help ensure they’re secure. The federal government’s General Services Administration has reviewed the documentation of our security controls and issued an authorization to operate, the official confirmation of our FISMA certification and accreditation. This review makes it easier for federal agencies to compare our security features to those of their existing systems; most agencies we have worked with have found that Google Apps provides at least equivalent, if not better, security than they have today. This means government customers can move to the cloud with confidence.

Take Berkeley Lab, a member of the national laboratory system supported by the U.S. Department of Energy. It’s managed by the University of California and conducts unclassified research across a wide range of scientific disciplines. Berkeley researchers collaborate with scientists around the world, so emailing version upon version of documents among collaborators and trying to juggle disparate files is difficult. Berkeley Lab researchers have been using Google Apps to share documents that live in the cloud, and can view and edit documents and spreadsheets simultaneously knowing they are always working from the latest information. (Read more from Berkeley Lab’s Chief Information Officer on the Enterprise blog.)

And we’re not stopping with FISMA certification. Google Apps for Government will continue to evolve to meet unique government requirements. Google Apps for Government stores Gmail and Calendar data in a segregated system located in the continental United States, exclusively for our government customers. Other applications will follow in the near future. The suite is a “community cloud”—as defined by the National Institute for Science and Technology—to support the needs of our government customers. Google Apps for Government is available now to any federal, state or local government in the United States.

With reviews of our security controls in place, government agencies can more easily take advantage of all the benefits of one of the world’s best cloud computing systems. Google’s cloud offers higher reliability, best-in-class disaster recovery and access to a steady stream of innovation—all of which can provide substantial improvements over existing systems in addition to significant cost savings. And with no hardware or software to install and maintain, Google Apps for Government allows agencies to redeploy resources to technology projects core to their mission of serving the public. This new edition should give governments an even stronger case for making the move to the cloud.

Honoring the 20th Anniversary of the Americans with Disabilities Act



Bending, walking, breathing, hearing, seeing and sleeping are simple things that are often taken for granted, as are thinking, learning, and communicating.

Twenty years ago today, the Americans with Disabilities Act (ADA) was signed into law. This milestone legislation bans persons or companies from discriminating against anyone with limited abilities. It’s hard to imagine a world in which the right to participate in activities commonly enjoyed by the bulk of the population are denied or inadequately accommodated, but that was the case before ADA.

The efforts of the advocates who came to Washington two decades ago to rally for their civil rights has transformed so much of the modern world around us. As someone who’s worn hearing aids since I was 13, for example, I very much appreciate that most television programs and DVDs or Blu-Ray disks are captioned. On my way home, I might pass through a door that I know is wide enough for a wheelchair -- because the ADA set the building codes that require it. I see service animals on the DC Metro, accessible checkout aisles at my grocery store, ramps on sidewalks, and designated parking in movie theater lots: all there because of the important provisions included in the ADA.

Whereas the ADA set legal standards for ensuring equal rights for Americans with disabilities, Google is keenly aware that technology can help all users better enjoy the world around them. From opening millions of titles of printed content to persons with visual impairments through Google Book Search, to providing ready and easy-to-use captions on YouTube, to including a built in screenreader and a text-to-speech engine in Android, to introducing new extensions on Chrome to make online text easier to read, we’re serious about honoring our mission to make the world’s information universally accessible and useful. You can keep up with our progress at www.google.com/accessibility.

Congratulations to all those who work to make the ADA a living, breathing reality; for all the years I’ve been working on policy in Washington, it’s still rare to see a law that has had as positive and fundamental an influence on our lives as this Act. There still is work to be done to meet the goals of ADA, and we are committed to doing our part.

Business problems need business solutions

Tuesday, July 20, 2010 at 12:39 PM ET



Today we submitted comments with the Federal Trade Commission in reaction to the Staff Discussion Draft about the future of journalism in the age of the Internet.

We agree that the Internet has posed challenges as well as opportunities for publishers. Google works closely with publishers to find business solutions so journalism can thrive online, and we’re optimistic about the news industry’s future. But we strongly disagree with a number of policy recommendations set forth in the Staff Discussion Draft, such as the suggestion that Congress enact a federal hot news doctrine -- something that would not only hurt free expression, but also the very profession of journalism that the proponents of hot news say they support.

We appreciate the FTC's involvement in this matter and its effort to shed light on how news publishers can move forward in the digital era, and we're hopeful that our comments will help encourage policy makers to promote innovation and creativity rather than protectionist barriers.



Tailored and Effective “Third Way”

Thursday, July 15, 2010 at 10:00 PM ET



Today we submitted comments supporting the FCC’s proposed Third Way. In a letter to the agency two months ago, Google along with other technology companies expressed the view that the Third Way framework “will create a legally sound, light-touch regulatory framework that benefits consumers, technology companies and broadband Internet access providers.” We still believe this is a true statement.

The recent Comcast decision re-opened some fundamental questions about the FCC’s jurisdiction over broadband Internet services. On balance the Third Way framework -- which would apply only in a limited manner to only the transmission component of broadband Internet service -- presents a predictable, effective, and tailored approach.