Thursday, July 9, 2009

Interest-based advertising: our materials for Capitol Hill



As we testified a few weeks ago, we are proud that our launch of interest-based advertising incorporated consumer-friendly features that provide real transparency and choice for our users — such as ads labeled 'Ads by Google,' the Ads Preferences Manager, and the choice to opt out of interest-based ads altogether.

We put together the slides below to help Members of Congress and their staffers understand the ways in which we incorporated privacy protections into our products. Though we've distributed these widely on Capitol Hill, we wanted to share them with our blog readers too:

Interest Based Advertising Slides

We also distributed this two-page summary of interest-based advertising for policymakers:

Interest Based Advertising Two Page Summary

Finally, we shared a collection of what independent observers and experts have said about our launch of interest-based advertising:

Interest Based Advertising What People Are Saying

No comments: