Thursday, October 8, 2009
Yes, you can export data from AdWords, too
As we've previously discussed on this blog, our goal is to "liberate" data so that consumers and businesses using Google products always have a choice when it comes to the technology they use.
Our data liberation efforts also apply to our hundreds of thousands of advertisers. We're committed to enabling our advertisers to easily export data from Google in a machine readable, standardized format. Recently, some have claimed that we somehow stop advertisers from getting their AdWords campaign data out of Google.
Advertisers can export data from AdWords into CSV files and reformat and utilize that data as they see fit in a matter of minutes, which includes importing it into other search engines. Indeed, many advertisers recommend the use of Google's AdWords Editor to manage campaigns for other systems -- here's a video to show how it's done:
If you encounter any issues with import or export from Google products, please don't hesitate to let us know. You can reach the Data Liberation team on Twitter at @dataliberation.