Apple's acquisition of Quattro: more proof of mobile advertising competition

Tuesday, January 5, 2010 at 3:33 PM ET

Posted by Paul Feng, Group Product Manager

When we announced our planned acquisition of AdMob in November, we noted that the mobile advertising space is highly competitive -- with more than a dozen mobile ad networks.  In fact, the experts at MobiThinking recently called mobile advertising a "very fragmented" space, in which "no ad network is dominant" and "no one really knows what ad network is biggest."

Today's news that Apple is acquiring one of AdMob's competitors, Quattro Wireless, is further proof that the mobile advertising space continues to be competitive.  And with more investments and acquisitions in the space, including from established players like Apple and Google, that's a sign that vigorous growth and competition will continue. That's ultimately great for users, advertisers and publishers alike.