Reaction to the FTC's advertising privacy principles
Thursday, February 12, 2009

Today, the Commission released the final version of its self-regulatory principles. The FTC principles underscore that in a fast-evolving space like the Internet, a self-regulatory approach is the best way to protect consumers and promote innovation.
We agree with the statements of Commissioners Liebowitz and Harbour that individual companies and industry generally can and should do more to protect user privacy. Google will continue to engage in efforts to develop strong self-regulatory principles and will will continue to advocate for comprehensive federal privacy legislation.
"a self-regulatory approach is the best way to protect consumers and promote innovation...
ReplyDeleteGoogle ... will continue to advocate for comprehensive federal privacy legislation."
'kay guys, which is it?
I think the option to receive a DART opt-out cookie should be far more prominently displayed on Google's privacy pages. It's incredibly simple, and protects users from being uniquely identifiable on thousands of often-anonymous sites serving this that and the other thing, largely invisibly to the user.
ReplyDeletehttp://www.doubleclick.com/privacy/dart_adserving.aspx